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Poland Tastes GoodNational Support Centre for Agriculture (KOWR) is a state-owned institution supervised by the Ministry of Agriculture and Rural Development. It was established to support the agri-food producers and exporters as well as to support the development of innovative agriculture and to improve the quality of life in rural areas. The role of the KOWR is to build a positive image and recognition of Polish agri-food products abroad under the "POLAND TASTES GOOD" slogan. The KOWR supports Polish entrepreneurs from the agri-food industry in their efforts to gain new markets by organizing trade missions and Polish national stands at foreign food fairs.